The D.O.A. TerrorEyz Lure is the world's first lure that makes eye contact with fish. That's right, our special Holographic Eyes make fish attack because the eyes shoot out flashes of reflected light. The hidden lead head hook design makes the lure swim correctly every time and the attacking fish never feels the hard head. Surrounded by the super strong soft plastic vinyl body, the lead head hook is snag proof. The nose of the lure bounces off the rocks and other submerged structures. Fresh and salt water fish go crazy over TerrorEyz. Original TerrorEyz are available in freshwater (1/0) or saltwater (2/0) hooks.