New name! Our Slurp lures are now BLURP! Our new line of saltwater lures features a special scent release formula. Using new technology, we are able to add natural fish attracting scents to our lures that release upon contact with water. These highly concentrated scents attract fish, even in the toughest fishing conditions. The longer they stay in the water, the stronger the scent becomes. In all of our field tests, our new BLURP lures outfished live bait every time! This is not biodegradable or water based plastic. It will not shrink or harden. No messy, oily bags. This is our regular saltwater plastic, so you know you are fishing with high quality lures.